Hala Tree Auction

July 7-9

We’re launching our first ever auction this year in order to reach more coffee lovers and share the unique quality of 100% Kona Coffee. This platform allows us to showcase our dedication and grow, while offering select lots for others to experience the care, transparency, and exceptional flavor of Hala Tree Coffee.

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  • 2:00 pm (July 7) - Los Angeles

    5:00 pm (July 7) - New York

    10:00 pm (July 7) - London

    11:00 pm (July 7) - Amsterdam

    12:00 am (July 8) - Moscow

    01:00 am (July 8) - Dubai

    05:00 am (July 8) - Hong Kong

    06:00 am (July 8) - Tokyo

    6:00 am (July 8) - Seoul

    7:00 am (July 8) - Sydney

An overview of
the auction

An overview of the auction

This year marks an exciting new chapter for Hala Tree as we launch our first-ever coffee auction - a curated showcase of our most distinctive and exceptional lots. As a farmer-owned company rooted in the heart of Kona, we’ve always been driven by a desire to raise the bar for what our region can produce. This auction gives us the opportunity to share our most expressive coffees with a global audience, highlight the diversity of flavor possible in Kona, and challenge ourselves to keep evolving beyond the familiar.

The nine lots on offer represent a wide spectrum of innovation and craftsmanship. You’ll find yeast-inoculated fermentations, carefully controlled naturals and honeys, and standout examples of our classic washed process - all crafted with precision and care. We’ve also included some varieties not commonly associated with Kona, such as Maragogype and Pink Bourbon, alongside elevated expressions of the more traditional Red Bourbon and Kona Typica, representing the very best of our farm’s traditional roots.

More than just a sale, this auction is a celebration of experimentation, quality, and the hard-earned potential of Kona coffee. Whether you’re looking to secure a one-of-a-kind microlot or explore the future of Hawaiian coffee, we invite you to taste the potential of this exciting origin.

4

Processing Methods

9

Exceptional Lots

1

Estate Grown

6

Coffee Varieties

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Get a Sneak Peak With Our Auction Sample Set!

Discover the diverse flavors of Kona with our Auction Sample Set—100 grams each of our finest offerings: Gesha, Maragogype, Pink Bourbon, Red Bourbon, SL34, and Typica. A curated tasting experience showcasing the rich variety and character of our specialty coffees.

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1/2

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BUY SAMPLE SET * BUY SAMPLE SET *

9 Samples

Each Sample Contains 100g

Register Now for Exclusive Auction Access or Explore Our Curated Collection!

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FAQ’s

Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out—we're here to help guide you!


For questions about the auction functionality and software, please contact M-Cultivo.

How does the auction operate, including rules and features?

This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids, this will take place over the first 36 hours. After the first 36 hours, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How does the auction operate, including rules and features?

This auction has two main phases. Phase 1 is the open bidding period where the auction will not have a clock and bidders can place their initial bids, this will take place over the first 36 hours. After the first 36 hours, Phase 2 of the auction begins. In Phase 2, the clock will start and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How does the auction operate, including rules and features?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

Why is registration necessary, and what's the process behind it? Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it? Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it? Why is registration necessary, and what's the process behind it?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

How can I start bidding?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I start bidding?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I start bidding?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

How can I place an Auto-Bid?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I place an Auto-Bid?

Once your request for access is approved, you will be able to place a bid from the auction page, dashboard or the product pages. You simply just press "Bid" button, enter the amount you would like to bid, and press the "bid" button. Remember that your bid is based on US dollars per pound (USD$/lb).

How can I place an Auto-Bid?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

How long does the auction last?

This auction will open at 5:00 pm New York Time on July 7. At this time, you can place bids or set your autobids. This open period will last for 36 hours. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How long does the auction last?

This auction will open at 5:00 pm New York Time on July 7. At this time, you can place bids or set your autobids. This open period will last for 36 hours. After that, the clock will start and count down until there is a new bid, which will then restart the clock to 3 minutes. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end.

How long does the auction last?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

What if I win a lot?

If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. If you need assistance with this process, please reach out to the producer or to us at support@mcultivo and we will try to find a logistics partner for you.

What if I win a lot?

If you win a lot, your registered name will appear next to the lot when the auction is officially closed. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder). Within this email, you will be introduced to the producer and their logistics team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. If you need assistance with this process, please reach out to the producer or to us at support@mcultivo and we will try to find a logistics partner for you.

What if I win a lot?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

2025 Auction

About

Contact

brian@halatreecafe.com

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© 2025 by M-Cultivo. Made with CultivoCommerce.

2025 Auction

About

Contact

brian@halatreecafe.com

Powered by:

Terms and Conditions

© 2025 by M-Cultivo. Made with CultivoCommerce.

2025 Auction

About

Contact

brian@halatreecafe.com

Powered by:

Terms and Conditions

© 2025 by M-Cultivo. Made with CultivoCommerce.